Kami Newton

Kami Newton is a sensory perception strategist, trainer, and author, with 30 years of experience in the drinks industry, focused on how flavour not just what’s in the product, but how the brain merges prediction, emotional state, environment, and much more, into experience. He is the founder of The Sensory Advantage, which helps food and drink teams investigate how often overlooked sensory cues, product context, and nonconscious processing shape flavour perception and product response. From subthreshold odours and odour–taste integration to the influence of packaging, language, and expectation.