B2DB — Who said what, where, and when

Kasia Hayward

Head of Culture & Innovation, Cultural Infusion's Atlas

Kasia Hayward is a workforce, culture and future‑of‑work strategist with twenty years’ experience with FTSE and global organisations. Her work sits at the intersection of people insight, organisational culture and ethical data use, focusing on how evidence can drive healthier, fairer and more human‑centred workplaces. She brings fractional strategic experience with Cultural Infusion’s Atlas platform and think tank — a demographic and sentiment data system grounded in years of anthropological and ethnographic research and informed by more than 40,000 scientifically validated human identities. Atlas enables organisations to understand how different groups experience culture, belonging and wellbeing, supporting leaders to make more accountable, human‑centred decisions. Kasia’s work is shaped by a powerful personal story. After losing her husband to glioblastoma, raising two children alone and navigating redundancy during a major corporate divestment, she began speaking openly about resili

Events Kasia Hayward has spoken at