Kate Cash

Kate Cash is Head of Marketing at Roke and a commercial leader with experience across technology, telecoms and defence. She specialises in transforming go-to-market models – connecting product, marketing and sales around customer value to create better buyer experiences, stronger sales conversations and more repeatable growth. Her experience spans product marketing, sales development and buyer enablement, with a particular interest in the systems, skills and commercial disciplines that turn complex propositions and individual expertise into scalable revenue. Kate is passionate about making complex things easier to understand, easier to buy and ultimately, easier to sell.