Kate Sherrard

Kate Sherrard is a Senior Analytics Engineer at Premier Inn, where she led the rebuild of the company's commercial analytics platform following a major hotel management system migration. With a background spanning eight years as a merchandiser in the commercial sector, Kate joined Premier Inn a decade ago as a Commercial Analyst. She progressed through the BI team to become BI Manager — gaining deep expertise in the reporting and metrics that drive pricing, revenue management, and executive decision making across hundreds of hotels — before moving laterally into analytics engineering. That career arc, from commercial practitioner to data builder, gives her a rare end-to-end perspective on what it actually takes for data to earn trust in high-stakes commercial environments. At Big Data London, she'll share hard-won lessons on what happens when modern data platform patterns collide with the unforgiving demands of commercial analytics, and how her team rebuilt their way back to stable, re