Kath Pay

Kath lives and breathes email marketing. As a world-renowned speaker, trainer, and consultant, she has dedicated over 25 years to helping brands elevate their email marketing strategies. She is the Founder of Holistic Email Marketing, a boutique consultancy known for its strategic, data-driven approach and Co-Founder of Holistic Email Academy. Recognised as one of the leading authorities in email marketing, Kath is a two-time international bestselling author of Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers. Her expertise extends beyond consultancy and writing—she also founded the Holistic Email Academy, where she trains marketers worldwide on email strategy, design, automation, and persuasion. Kath’s thought leadership has earned her numerous accolades, including being named Email Marketing Thought Leader of the Year by the ANA/EEC. She has spoken at over 150 conferences globally, judged industry awards, and contributed exten