Katie Debrah

"Katie Debrah is the Founder of Halo & Echo, a AI creative intelligence and social video consultancy helping brands make videos people don't skip or scroll past. She works across paid social, organic content and AI-assisted creative strategy, with a focus on making social storytelling feel more human, culturally relevant and commercially effective. Katie previously worked at Google and YouTube Music, where she led creative advertising work across global brands and culture-led campaigns. Her work has been backed by Innovate UK and supported by Sony Music UK, Digital Catapult, BSI, Alan Turing Institute, and Channel 4. She has consulted with UCL, GLL Group, and delivered workshops for government organisations and startups. Katie also co-authored the UK's first AI standards for the Creative industry, and helped shape AI voice technology now used in millions of products globally. Today, she is a keynote speaker, fractional Creative Director, and helps brands and teams build strong