Kees Cools

Kees Cools entered the global Juice industry at a time when worldwide demand and supply were starting to build up. He has been a member of IFU`s executive committee since 1998. Currently, he is IFU`s President and allows the members to take advantage of his long expertise in the food and beverage market where he started to work after studying business administration in the Netherlands. Today as a senior advisor to the board of the German Doehler Group, Kees is continuing to support the company`s Global Fruits & Vegetables Division, for which he was previously responsible. In the past and still today, his position and activities put him in close and frequent contact with key people in the global ‘’Juice‘’ world, involving raw material producers, Juice based Food & beverage packers and consumer & retail marketing specialists and many more international stakeholders.