Kelly Mackenzie

Kelly Mackenzie is the Founder and Executive Creative Director of White Bear, the award-winning strategic branding agency helping challenger brands grow through commercially effective creativity. Over the past decade she has worked with brands including Red Bull, Netflix, Deloitte, The Kerry Group and Unilever, creating brand strategies, identities and packaging that have won international recognition and delivered measurable business growth. Alongside leading White Bear, Kelly is the founder of People Like Me, a growing community connecting women in marketing and business. She is a regular speaker, mentor and awards judge, and has been recognised as a Creativepool Leader and one of Startup Magazine's Top 22 Women.