Kristina Petrova

I am VP Platform Operations & Digital Rights at we are ERA, where I lead digital rights and platform monetisation strategies at scale, with a strong focus on YouTube. I work closely with publishers, rights holders, and music labels to protect, manage, and monetise large content portfolios across global platforms. With over a decade of experience in the digital media ecosystem, I specialise in turning complex rights environments into scalable, sustainable revenue models, operating at the intersection of content ownership, platform economics, and audience behaviour.