Laricea Ioana Roman

Dynamic Marketing & Digital Growth Leader with 15+ years driving double-digit revenue, customer, and brand growth across consumer, fashion, retail and tech. Proven track record of scaling global brands (Google, Huawei, Boohoo, Objkts Jewelry, Entain) through data-driven omni-channel strategies, performance marketing, CRM and loyalty innovation. Trusted by boards and founders to deliver measurable ROI, transformation and team excellence. Recognised industry thought leader, non-exec advisor, and published author shaping the future of brand storytelling and digital commerce. Recent Cambridge graduate in AI for Business.