Lars Grønnegaard

Lars Grønnegaard is CPO & Co-founder of Dreamdata, where he focuses on building products that help B2B companies understand what actually drives pipeline and revenue. Before founding Dreamdata, Lars led product at Trustpilot, where the challenge of understanding how marketing, sales and product contributed to revenue helped inspire what would later become Dreamdata. Today, Lars is focused on the next evolution of B2B marketing analytics: how AI can make complex GTM data easier to access and act on, without turning the answers into another black box. He brings a product-builder’s perspective to the intersection of AI, data and B2B go-to-market, with a particular focus on making analytics both useful and trustworthy.