Lauren Anderson

Anderson is US head of Amazon Ads Brand Innovation Lab, where she leads the US team in building innovative advertising experiences across the Amazon canvas. Throughout her career – from live sports to broadcast television to ad-supported streaming – she has worked at the intersection of entertainment storytelling and brands, finding shared DNA between brands and content. Previously, Anderson was head of brand and content innovation at Amazon MGM Studios, where she shepherded projects including Peabody winner and Emmy nominee Jury Duty; Beast Games, Prime Video’s most-watched unscripted series; Pop Culture Jeopardy; Bosch: Legacy; and Ballard. She pioneered the early integration of brands into content at Amazon Freevee and championed the studio’s investment in creator-led and brand-funded originals. Anderson has been recognised in Variety’s Power of Women in Hollywood issue and The Hollywood Reporter’s Women in Entertainment Power 100 list.