Lee Thomas

Lee Thomas is the founder of Crescat Digital, a specialist client acquisition agency that works exclusively with UK law firms. Over the past decade he has led digital strategy for regional full‑service firms and top‑100 London practices, focusing on high‑value departments such as family, employment, probate, conveyancing and corporate crime. His work has helped firms move from effectively no visibility in key practice areas to consistent enquiries and signed matters, all without full site rebuilds or extra headcount. Drawing on experience across SEO, AI search, PPC, content, UX and intake optimisation, Lee’s focus is on turning a firm’s existing web and search footprint into qualified instructions at practice‑area level, and on giving partners clear numbers they can trust. For London Law Expo 2026 he is presenting the UK Law Firm AI Visibility Index 2026, an original study of 8,576 answers from four major AI assistants and Google’s AI across 38 practice areas and 10 cities, and will in