Lewis Blitz

Session Title From Idea to Bestseller: How to Build Products That Sell Session Description How do you turn an idea into a product people actually want to buy? Skinnydip co-founder Lewis Blitz shares practical lessons on identifying trends, developing and pricing products, working with major retailers, managing margins and inventory, and using licensing effectively. Drawing on real-world experience, the session explores what makes products commercially successful, the mistakes brands commonly make, and how to test, learn and scale without taking unnecessary risks. About Lewis Blitz Lewis Blitz is the co-founder of Skinnydip London, a global fashion, lifestyle and accessories brand. Since launching Skinnydip in 2011, Lewis has helped grow the business from a start-up into an international brand, developing products for some of the world’s leading retailers and building partnerships with globally recognised names including Disney, Universal and Warner Bros. With over 15 years’ experience