B2DB — Who said what, where, and when

Lewis James

Data Scientist, Reach plc

Senior Data Scientist at Reach PLC, the UK's largest commercial news publisher. His work focuses on Generative AI and optimising the editorial process — most notably through Guten (now marketed as Mantis Scribe/ Launchpad), an AI-driven platform he created that automates non-core editorial tasks like content tagging and drafting, powered by Amazon Bedrock. In 2024 alone, Launchpad supported over 1.8 billion page views across Reach's portfolio of titles.

Events Lewis James has spoken at