Lisa Johnstone

Lisa Johnstone is Director of Priority, Loyalty & Rewards at Virgin Media O2, where she leads Priority, the award-winning loyalty platform. Priority has over 7 million registered members, with more than one million engaging monthly, delivering over £33m in customer value in 2025. With 25 years’ international experience across entertainment, gaming and media, Lisa is a recognised leader in customer engagement and growth strategy, shaping how loyalty drives commercial performance and long-term competitive advantage.