Lori Unruh Poole

Lori Unruh Poole is a full-time photographer and co-founder of Photo Insight, where she and her husband Jeff help creative entrepreneurs build profitable, sustainable businesses with clarity and confidence. Drawing from over a decade behind the camera and in the sales room, she’s known for her no-fluff, psychology-backed approach that turns overwhelm into strategy — and guesswork into growth. Lori’s teaching style is equal parts approachable and action-driven, making complex topics feel doable and empowering photographers to reclaim both their creativity and their bottom line.