B2DB — Who said what, where, and when

Louise Blythe

Adoption and Change Lead, BBC AI Transformation & Adoption, BBC

Louise Blythe leads AI adoption and change for the BBC globally, helping the organisation realise value from generative AI responsibly, safely and at scale. She works across editorial, production, technology and corporate functions to build AI capability, embed new ways of working and translate emerging AI technology into practical business and audience value. Louise has nearly 20 years’ experience driving digital transformation in the broadcast industry, with particular expertise in workforce capability and behaviour change. She works at the intersection of people, technology and governance to ensure innovation is practical, responsible and aligned with the BBC’s editorial and public-service values.

Events Louise Blythe has spoken at