Lucinda Hicks

Hicks is CEO of Sister Group, an independent, future-facing group of cross-media, founder-led businesses, unrivalled in its creative diversity. Sister Group operates globally from London with partner companies across the UK and US. Appointed in 2025, Hicks is responsible for driving the strategic direction and execution of the group. She recently led Sister Group’s majority investment in digital-first specialist After Party Studios and brings extensive experience of production and strategy, as well as a strong track record of growing creative businesses in the UK and internationally. Founded by Elisabeth Murdoch and Jane Featherstone in 2019, Sister Group spans TV and film (Sister Pictures, Dorothy Street Pictures, Yes Yes Media, Locksmith Animation, South of the River and Unanimous Media), digital-first production (After Party Studios), podcasting (Campside Media), publishing (Zando and AWA) and music and live experiences (Koko). Previously, as Banijay UK CEO and before that chief ope