Luiza Fortuna

Luiza Fortuna is Global Insights & Research Lead at Superstruct Entertainment, with 14 years of experience in market and audience research. She leads the team that powers audience insight for 80+ festivals and live events across Europe, Australia and Latin America. Born in Brazil and based in London since 2017, she trained at some of the world’s largest market research agencies before specialising in music and festivals. She studies what draws people to live events, what keeps them coming back, and what makes them tell their friends. Her work supports artist booking, brand partnerships and on-site experience initiatives, always keeping data in service of the creative vision.