Lynda Carnal

Lynda Carnal Theard is a senior customer and digital leader with over 20 years’ experience across international retail, fashion and hospitality. Her career has spanned ecommerce, customer strategy, digital transformation, acquisition and CRM. Lynda is passionate about how organisations can put the customer at the heart of decision-making while balancing brand and commercial priorities. She brings a collaborative approach to transformation, with a particular focus on connecting people, teams and customer experiences