Magnus Bruun Rasmussen

Magnus Bruun Rasmussen is the Cofounder of Cernel, one of Denmark's fastest-growing AI startups. Cernel builds AI agents that free ecommerce teams from the tedious, manual work of managing product data, and has quickly become the platform of choice for retailers and brands who want their catalogues enriched at a scale no manual team can match. From Cernel's base in Denmark, Magnus leads the company's commercial organisation and works hands-on with retailers and brands across the Nordics and Europe as they rethink how product data is created, enriched and maintained. Before the rise of AI agents, product data was ecommerce's most expensive open secret: catalogues of thousands of styles fed by suppliers through spreadsheets, order confirmations and whatever teams could dig up online. Having talked to hundreds of e-commerce leaders, Magnus has developed a rare understanding of how product data actually flows through the industry, and why the problem gets worse, not better, as assortments