Maria Biernacka

Maria is Head of CRM and Loyalty at L’Oréal Luxe Poland, blending a background in strategic consulting with a flair for creativity and a sharp instinct for what makes people tick. She believes the best marketing doesn't just follow consumer behavior - it shapes it, turning data into stories, insights into desire, and everyday interactions into lasting connections. Her philosophy? Less noise, more relevance, and never underestimate the power of a great idea.