Mary Harris

Mary Harris is a global specialist in place branding, place marketing, economic development, tourism and Place AI, with extensive experience helping places define what makes them distinctive, build their reputations and attract visitors, investment and talent. Mary is Director of Bird Global Advisory and President of the UK’s Tourism Management Institute (tmi). She is also co-founder and co-lead of City Nation Place’s Place Brand Training Accelerator. Mary works with governments, cities, regions, nations, councils and commercial organisations worldwide, developing strategies that bring together place identity, economic opportunity, stakeholder engagement and marketing. At the forefront of emerging thinking around AI and places, Mary founded The AI Brand™, developing tools and methodologies that help destinations understand how they are perceived, represented and recommended by artificial intelligence. She is also the creator of Place Newsroom, an AI-powered platform helping destination