Mat Graham

Mat Graham is the Founder and CEO of InSquare , but his journey into movement began long before his entrepreneurial life. A former representative rugby player and a passionate fitness enthusiast for more than 45 years , Mat has lived the transformative power of physical activity , how it strengthens the body, sharpens the mind, and improves productivity. After witnessing firsthand how modern work steals movement from people’s lives, he committed himself to a mission: make meaningful daily activity accessible to everyone, no matter their age, ability, or environment. Mat now dedicates his time to helping individuals and organisations rediscover the energy, confidence, and wellbeing that movement brings. His work blends lived experience, scientific insight, and a deep belief in human potential . Through speaking, innovation, and advocacy, Mat inspires people to rethink what they’re capable of and reminds workplaces that healthier humans build stronger, more vibrant businesses.