Matt Small

Matt Small is the CEO at OMNIADIGITAL. Matt is a seasoned leader and strategic thinker with a rich and varied career in driving transformations and data innovation within global organisations. His expertise lies in leveraging the digital, data and technological landscape to deliver authentic commercial value and achieve strategic business objectives. Throughout his career, he has been at the forefront of significant transformation projects, particularly during his tenure at BP PLC. As Chief Data Officer at Castrol, he was instrumental in developing and embedding a global data, and analytics strategy across 80 countries, overseeing projects that enhanced governance, optimised operations, and delivered substantial financial benefits. In 2019, he founded OMNIADIGITAL (previously called Data Value Creation) where he now continues to guide businesses and charities in harnessing the power of digital and data transformations. His focus is on using data and advanced analytics to drive growth a