Mercedes Ibbett

With over 23 years of experience in Incentive Strategy and Incentive Travel & Events, Mercedes has led EVT Incentive Marketing since 2009, becoming a key figure in the industry in Australia, joining the SITE (Society of Incentive Travel Excellence) ANZ Board in 2025 as VP of Marketing. EVT Incentive Marketing, 41 years old, is a specialist Incentive Marketing company committed to designing strategic, creative, and results-driven incentive programs, Incentive Travel, Conferences and Events. Under her leadership, EVT's mission is to help businesses grow by motivating exceptional people with exceptional rewards and experiences. EVT offers seamless solutions from custom-built reward platforms like Xtend to Incentive Group Travel and their latest innovation, Platinum Concierge Rewards, ensuring maximum results with minimal fuss. Mercedes’ personal mission is to help individuals and businesses shine and grow through EVT’s work and opportunities for their team. Her passion is to drive ind