Merette Elsayed

Merette Elsayed serves as Chief Commercial Officer at Hassan Allam Holding and Chief Executive Officer of Legacy Development and Management, the company responsible for managing and operating the Grand Egyptian Museum. With extensive experience in commercial strategy, complex projects, and strategic partnerships, she plays a key role in advancing the Group’s commercial objectives while leading Legacy’s operations and development. Under her leadership, Legacy has established the museum’s operational framework, expanded its cultural and commercial offerings, and developed strategic partnerships that enhance the visitor experience. Her work focuses on creating sustainable business models that deliver long term economic and cultural value.