Merilee Karr

Merilee Karr is CEO and Founder of UnderTheDoormat Group, an award-winning global hospitality and accommodation business operating at the intersection of property, travel and technology, named by Deloitte among Europe’s fastest-growing tech companies. Its brands are Hospiria (SaaS PMS), TrustedStays (accredited short-term rentals with GDS corporate access) and Veeve, the leading luxury short-term rental brand, which acquired 200+ homes from onefinestay in 2026. Founder and former Chair of the Short-Term Accommodation Association, she speaks for the sector to governments, media and conferences.