Mi Dya U

Midya U is the founder of Midya U Advisory, a marketing and AI strategy practice for higher education. She works with colleges and universities on brand positioning, enrolment strategy and marketing team resets, and on the AI side: how prospective students find them through AI search, and the AI policy institutions need before they roll anything out. In her past roles, she held a position of Vice President, Marketing & Communications at University Canada West, sat on the executive teams, built marketing teams and ran annual budgets of over $17M, and was an integral part of 600% growth of student recruitment. Her work has won BCCIE's Excellence in International Education Marketing Award and Platinum honours at MarCom and MUSE.