Michel van Velde

With over 25 years of global leadership and consultancy experience, Michel van Velde is a seasoned strategist at the intersection of brand strategy, digital innovation, and AI. Throughout his career, he has driven large-scale digital solutions for multi-site organizations across sectors such as FMCG, Outdoor, and Healthcare, reaching millions of users worldwide. As the creator of the Actionable Brand Success Method, Michel specializes in translating complex brand strategies into high-performing digital experiences. An award-winning leader and author, he has a proven track record of scaling brands, winning over 50 industry awards, and successfully navigating the exit of his previous firm One Shoe. Beyond the boardroom, Michel’s journey is defined by a spirit of adventure and pioneering: he introduced Bluetooth marketing and QR codes in Europe, drove an old-timer camper van from Amsterdam to Beijing in 2003, and has met world leaders from the U.S. President to the Dalai Lama. Today, he r