Michelle Phan
Founder, EM Cosmetics
Michelle Phan is listed as Founder, EM Cosmetics. Michelle spoke at Adobe MAX 2026 in November 2026 (speaker, “Brand Deals Without Losing Your Vision”).
Compiled from published conference agendas; not yet confirmed by Michelle. Is this you? Claim this profile.
About
Michelle Phan is a pioneering digital creator, entrepreneur, and storyteller whose YouTube tutorials helped shape online beauty and the modern creator economy. In 2010, she became Lancôme’s first official video makeup artist, opening doors for collaboration between global brands and digital talent. She went on to co-found ipsy and found EM Cosmetics, turning a personal creative vision into businesses that connect with millions. Today, Phan is expanding into entertainment and worldbuilding, helping build Initiate, a creative venture studio and fund focused on developing original stories and universes. She is also developing Kiss and Makeup, an animated series bringing together romance, music, and beauty, using state of the art tools in supporting the creative process. Across beauty, business, and storytelling, her work explores how new technology can help creators bring deeply personal ideas to life, and build lasting worlds around them.