Mike Gould

Gould leads Cineflix’s strategy to accelerate the company’s digital business globally. His role spans the full spectrum of digital exploitation – from developing and launching FAST and YouTube channels to overseeing AVoD distribution strategy for longform programming and maximising the reach of shortform content across social platforms – driving double-digit growth year-on-year. Under his leadership, Cineflix has evolved into a direct-to-consumer digital business, with a growing portfolio of single-brand FAST channels including Property Brothers, American Pickers and Mayday: Air Disaster, alongside genre-focused channels available across key platforms in the US, Canada, the UK and other international markets. Gould has also launched 21 YouTube channels, with plans to double that footprint over the next 12 months and expand into non-English FAST and YouTube channels, such as the Spanish-language Mayday: Catástrofe Aérea, further extending the reach of the company’s premium IP to new aud