Milica Umicevic

Milica “Mili” Umicevic is Creative Director of BRABUS and a recognized voice in the European luxury and design scene. After leading VIP Relations for the brand since 2023, she joined the board to oversee the creative and artistic direction of BRABUS, including the aesthetic vision of its Masterpiece vehicles. Born and raised in Germany with Serbian roots, Umicevic brings a culturally attuned, fashion-forward perspective that connects the brand to emerging luxury audiences across Milan, Monaco, Los Angeles and beyond. Known for her instinctive understanding of design trends and emotional brand positioning, she ensures BRABUS remains closely aligned with the worlds, lifestyles and aesthetic codes of its global clientele.