MODERATOR: Athena Witter

Witter is founder and CEO of Engine Pop®, a creative and commercial content growth studio helping producers, founders and organisations turn ideas and existing brands into scalable, long-term content businesses. Her career spans senior editorial and commercial leadership roles at BBC Studios, Fremantle, ITV and Channel 4, working on major shows and IP portfolios including Bluey, Top Gear, Doctor Who, Britain’s Got Talent and Love Island. At BBC Studios, she also led the commissioning of more than 500 original digital titles. Today, Witter works upstream of production, helping teams align creative ambition with business growth across digital, social, streaming and emerging platforms. She writes The Disruptors, an editorial series on how creators, founders and media companies build lasting value in a platform-driven landscape, and is a non-executive director at Screen Yorkshire.