MODERATOR: Megan Wells

Wells is a branded entertainment futurist, award-winning filmmaker, showrunner and executive producer focused on how brands harness culture and entertainment. She has built and scaled studios and partnered with major global companies including Red Bull, Under Armour, Marvel, Formula 1, the NBA, Rolex and the Olympic Games to deliver formats that reach audiences worldwide. As a filmmaker and executive, Wells has led dozens of multi-episode series and documentaries, and as a chief content officer she has pioneered new models of development, distribution and measurement for branded entertainment. She co-founded the Blended Entertainment™ approach, The Entertainment Stack™ methodology and EVOKE™, a framework that validates brand investment in entertainment through neuroscience and human emotion. Previously, Wells was executive producer and head of Content House at Under Armour, where she built the Under Armour Originals brand and an in-house branded content studio. She has also been execut