Ms Adelaide Yu
Principal, Hong Kong Head of Enforcement, Rouse & Co. International (Overseas) Limited
Ms Adelaide Yu is listed as Principal, Hong Kong Head of Enforcement, Rouse & Co. International (Overseas) Limited. Adelaide is scheduled to speak at Business of IP Asia Forum 2026 on 20 November 2026.
Compiled from published conference agendas; not yet confirmed by Adelaide. Is this you? Claim this profile.
About
Adelaide Yu is widely recognised as a leading Hong Kong SAR IP practitioner with a diverse and comprehensive practice that spans all areas of intellectual property (IP) law, including both contentious and non-contentious matters. Adelaide is particularly skilled and experienced in the enforcement and protection of IP rights, including trade marks, copyrights, patents, and registered designs in Hong Kong SAR. Her extensive background includes handling China-Hong Kong SAR-related infringement cases, where she works closely with Hong Kong Customs on criminal enforcement issues to ensure effective protection for her clients. Adelaide's expertise extends to advising on IP enforcement strategies tailored to the unique challenges of the region, along with a proven track record in managing complex IP litigation, administrative and criminal raids, and customs seizures. Additionally, Adelaide possesses substantial experience in guiding clients through data protection issues, recognising the crit
Upcoming
Business of IP Asia Forum 2026 19 November 2026 – 20 November 2026
- Protecting Brand Value: IP Enforcement in E-Commerce Moderator · 20 November 2026
Spoke alongside
People who have shared a session with Adelaide at events on B2DB.
- Mr Adam Au Acting Co-CEO · Toys“R”Us Asia 1 shared session
- Mr Vishal Salunkhe Chief Business Officer · Carousell 1 shared session
- Ms Jenny Zuo Brand Protection Manager for Asia Pacific · Prada 1 shared session
- Ms Tam Pui Ying Head of Intellectual Property Investigation · Bureau of Hong Kong Customs and Excise Department 1 shared session