Ms Sophia Chong

Ms Sophia Chong is Executive Director of the Hong Kong Trade Development Council (HKTDC). She leads an international team across a global network of 51 offices, whose mission is to facilitate growth and collaboration opportunities for Hong Kong businesses. Ms Chong has been with the HKTDC since the 1990s, with experience across all frontline departments. She most recently served as Deputy Executive Director, overseeing exhibitions and digital business as well as exhibition services and creative departments. She spearheaded the EXHIBITION+ hybrid model with AI-enabled business matching and transformed our international exhibitions into world-leading platforms to reinforce Hong Kong as the premier trade fair capital of Asia. From 2014 to 2022, as Assistant Executive Director, Ms Chong oversaw some 30 exhibitions, some of which have become the largest marketplaces of their kind in Asia or the world. She was Director, Publications and E-Commerce from 2011 to 2014, in charge of the Council’