Nadia Sotiropoulou

Nadia Sotiropoulou is Head of Analytics & Data Science at Carwow, the UK's leading car marketplace. Over the past year, she and her team have focused on turning messy, high-volume behavioural data into insight that actually changes what gets built in their product — working at the sharp end of product decision-making, while also doubling down on self-serve AB testing. Before this role, Nadia spent years in Marketing Analytics solving thorny ROI measurement problems across channels. Outside of work, Nadia has faced a more personal kind of analytical challenge. Diagnosed with breast cancer in September 2025, she has drawn on the same critical thinking and decision-making frameworks she uses professionally to navigate major treatment and life decisions. It's given her a deep, personal conviction that data literacy and structured thinking aren't just professional skills — they can change how people face the hardest moments in their lives.