Naomi Boonin

Naomi Boonin is the VP of Commerce at WPP Media UK, where she leads the UK Commerce Practice. Her remit spans marketplaces, retail media and omnichannel commerce for clients including Nestlé, Unilever, Danone, Coca-Cola, Colgate, Reckitt, Henkel, PlayStation and Estee Lauder. She brings more than 15 years of experience across both sides of the table. Before moving into agency leadership, she spent a decade client-side in the beauty industry.