Naomi Sweeting

Naomi Sweeting is an award-winning transformation leader specialising in strategy, service design and customer-led organisational change. With more than 25 years’ experience across housing, financial services B2B and B2C, she helps organisations translate customer insight, behavioural science and regulatory requirements into effective operating models, services and measurable outcomes. Naomi is recognised for her expertise in systems thinking, psychographic segmentation and inclusive service design, bringing together customer voice, performance, governance and delivery to create sustainable transformation and improved customer experiences.