Nate Sorby

Specialist in Trade Marketing, Brand Strategy, and Advocacy Nate Sorby is a seasoned Trade Marketing, Brand Strategy, and Advocacy specialist with over 20 years of experience across the global spirits and wine sectors. His journey began behind the bar in York before flourishing in London’s elite cocktail scene, where he forged a deep passion for the craft and built the foundation for his professional expertise. Throughout his career, Nate has designed beverage programs for leading UK venues and developed marketing strategies for global drinks brands, consistently driving success through trade- and consumer-focused initiatives. After gathering global insights from world-renowned bartenders and sommeliers, he transitioned into brand building and education. He has since worked with industry leaders such as Mangrove Global, Halewood International, and Proof Drinks, as well as independent British vineyards, representing iconic brands like Herradura Tequila, Black Cow Vodka, and Cazcabel Teq