Nick Brogden

Nick Brogden is the Founder and Strategy Lead at Earned Media, a Sydney-based agency at the forefront of AI SEO and Generative Engine Optimisation (GEO). As search shifts from traditional engines to AI assistants like ChatGPT, Gemini, Perplexity and Claude, Nick helps brands stay visible, cited and recommended in the answers these systems generate a discipline he's helped define rather than simply follow. Under his leadership, Earned Media works with some of the strongest brands in the market, including Salesforce, Charles Sturt University, Macquarie Data Centres and Rippling, building AI-first visibility strategies powered by the agency's proprietary marketing intelligence platform, EMintel. Nick is also a recognised voice in the wider marketing community. He was a regular on the marketing expert series on Channel 7's Kochie's Business Builders, sharing practical strategy with Australian business owners, and contributes as a writer to leading publications including Inside Small Busine