Nick Purdon

Nick Purdon is a Partner at Deloitte Digital, where he specialises in helping organisations transform their marketing, sales and digital commerce capabilities. With 25 years’ experience leading front-office transformation programmes, he advises CMOs and commercial leaders on customer strategy, B2B marketing, sales effectiveness and digital commerce. Nick has worked across the consumer goods, retail, telecommunications and technology sectors, helping clients modernise operating models and deploy new technologies at scale. He is particularly interested in how AI is helping commercial and marketing teams unlock sustainable, profitable growth.