Nicki Morley

Nicki leads the Innovation solution area globally for Kantar (the world's leading marketing data and analytics business), where she has spent nine years as a key expert and thought leader for Innovation. In her role, she ensures Kantar's innovation teams are indispensable brand partners to their clients, and oversees the innovation solution strategy and expertise development across the insights business. Nicki is at the forefront of bringing AI into innovation research. She recently led the launch of an agentic opportunity-spotting and concept-generation solution that blends cultural, behavioural and semantic analysis with responsible, non-LLM-based AI. Nicki is a vocal advocate for human-centred AI and the need to reimagine Innovation as an AI-enabled, end-to-end innovation ecosystem to drive brand growth. Before Kantar, Nicki spent over 13 years at Unilever in Consumer Insights across R&D and Marketing, working on brands like Persil and Cif and setting up its 'Innovation Garage'