Nico Lockhart

Nico Lockhart began his career in market research, working on a product that predicted the shareability of branded content. This sparked his fascination with why audiences connect with and love certain stories. From there, he joined WildBrain, starting as a producer and playing a key role in revitalising several legacy brands. He went on to lead their originals team before ultimately overseeing the entire digital content division—spanning development, production, and strategy. During his time there, he pioneered key methodologies such as thumbnail-first ideation, which became a driving force behind many of WildBrain’s YouTube successes. He led the redevelopment of ‘Teletubbies Let’s Go’, ‘Tiddlytubbies’ (a non dialogue spin-off), and a music album for the IP with Universal Music. While leading the team, he oversaw commercial projects for LEGO, Spin Master, Mattel, and Crayola. He also spearheaded original projects like ‘Boy & Dragon’ and ’emojitown’, continuously refining his under