Norbert Lorand

Norbert is currently leading the demand generation and digital advertising strategy for Capital Markets at FIS, based in the UK. With extensive experience in both traditional paid media and the broader demand generation landscape, Norbert brings a strategic and results-driven approach to the business. Prior to joining FIS, he worked agency-side, supporting global brands such as GE Healthcare, Bayer, and Worldpay. Norbert joined FIS in 2021 to establish a more efficient and sustainable advertising framework across the organisation. A passionate advocate for technology-enabled marketing innovation, he specialises in crafting ROI-focused demand generation strategies powered by the latest advancements in marketing transformation.