Oliver Atkinson

Oliver leads Casual's work at the intersection of storytelling and behavioural science, helping B2B brands make complex, rational propositions feel human without trading away credibility. As Director of Narrative Strategy, he built StoryPulse, a proposition that begins with the audience's own story and shapes a brand narrative to fit within it, so the brand becomes part of a story the buyer is already telling rather than an interruption to it. He also focuses on proving storytelling effectiveness at the physiological level by measuring how deeply an audience is genuinely immersed in the moment, not what they report afterwards. His work is grounded in narrative psychology, behavioural science and neuroscience, and applied across brand strategy, creative work and client pitches alike. He is a regular speaker on storytelling and creative effectiveness, and co-hosts The Audience Connection, a podcast exploring how attention, persuasion and narrative shape the way audiences connect with bra