Olivia Long

Olivia Long Founder & CEO, SMSFai | SMSF Pioneer | Bitcoin Advocate | Financial Sovereignty Champion Olivia Long is a recognised trailblazer in Australia's Self-Managed Super Fund (SMSF) industry, with more than 30 years of experience in financial services and 23 years leading SMSF administration businesses. An early purchaser of Bitcoin in 2012, Olivia was among the first in the SMSF industry to embrace cryptocurrency as a legitimate investment asset, enabling trustees to invest in digital assets at a time when much of the traditional financial services industry was reluctant to go near them. Today, as Founder and CEO of SMSFai, Olivia is challenging the status quo once again, combining artificial intelligence with deep industry expertise to make SMSFs smarter, simpler and more accessible to everyday Australians. A passionate advocate for financial sovereignty, Olivia believes Australians need to understand one fundamental truth: your superannuation is your money, and you deserve