Olivia Wallbank

With over 10 years’ experience leading marketing, PR and communications strategy and execution within B2B and B2C environments, Olivia currently heads up the SMB & e-commerce marketing team at Sky Business. During her career, Olivia has amassed experience in driving growth within scale-up organisations, where she’s held responsibility for brand strategy and driving efficient demand generation through the optimisation of GTM plans, increasing brand loyalty and data-driven decision making. From navigating complex trading environments to defending investment in brand and marketing, she is most at home when facing a challenge and maintaining stability in an ever-evolving landscape.